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Real estate text scripts: what to text your sphere, clients and leads

Copy-and-adapt real estate text message scripts for sphere check-ins, past clients, new leads, follow-up and boundaries, written to sound like a person, not a sales pitch.

By the Introvert Agent Collective team · Published · 3 minute read

The short answer

  • Good real estate texts are short, personal and about the other person.
  • Use texts to start and warm up conversations; save calls for complex or emotional moments.
  • Always adapt a script to your own voice and the person you're writing to.
  • Set response-time expectations early so clients know when to expect you.

The rules of a good real estate text

  • Keep it short. One to three sentences. If it needs a paragraph, it might need a call.
  • Make it personal. Mention something specific: their street, their dog, their new job.
  • Lead with them. Business can come up later, naturally.
  • One question at most. Make replying easy.
  • Sound like you. Rewrite every script in your own words before you send it.

Texts that restart a conversation with your sphere

Thought of youWalked past that taco place you love and thought of you. Is it still your Friday spot?
Their new jobCongrats on the new role! How are the first few weeks going?
How's the house?Random question: how's the house treating you now that it's getting colder? Any surprises?
First home anniversaryOne year ago today you got the keys! Hope year two is even better.
The open doorIf anyone you know ever has a real estate question, I'm always happy to help, even if it's just a quick one.

Texts for past clients

Home value check-inHomes on your street have been moving lately. Want me to send what they've sold for? No strings attached.
Seasonal reminderQuick reminder to change your furnace filter before winter. Need a good HVAC person? I have a great one.

Texts for new leads

First replyHi Sam, thanks for reaching out about the house on Maple. Is it the house itself you love, or the neighborhood?
Setting up a callHappy to walk you through it. Would a quick 10-minute call tomorrow morning or afternoon work better?

Follow-up texts

After a showingThanks for spending your Saturday looking at homes. Which one are you still thinking about?
Gentle nudgeNo rush at all. Just checking whether you'd like me to keep an eye out for anything new in that area.

Boundary texts

Introverted agents especially benefit from setting expectations in writing. It's kinder to clients than silence and easier on you than an always-on phone.

Setting expectations at the startSo you know how I work: I answer texts between 8 and 6, and I'll always reply same day. If something's urgent during a deal, call and I'll pick up.
The 10pm textGot your message! I'll look at this first thing in the morning and get back to you by 9.

Get 10 more, free

Our free download, 10 Free Texts for Quiet Agents, has ten more ready-to-adapt messages. The full Text-First Script Library covers every stage of a transaction.

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When to call instead of text

Use a call (or a meeting) for offers and counteroffers, inspection problems, appraisal issues, anything emotional, and any time a text thread starts to feel tense. A short text to schedule the call keeps it from feeling like an ambush.

A note on compliance

Personal one-to-one texts to people you know are different from bulk marketing texts. If you send automated or mass texts, follow consent and opt-out rules and your brokerage's policies.

Frequently asked questions

Is it professional for a realtor to text clients?

Yes. Texting is a normal, often preferred way to communicate for scheduling, updates and quick questions. Keep important details in writing and use calls for complex or sensitive topics.

What should I text a past client?

Something personal and useful: a home anniversary, a seasonal maintenance reminder, a neighborhood sales update, or simply a note that you thought of them.

How do I text my sphere without sounding salesy?

Make the message about them, keep it short, and leave business out of most messages. Mention what you do only occasionally and lightly.

What's a good first text to a new real estate lead?

Thank them, reference the specific home or question they asked about, and ask one easy question that helps you understand what they want.

Keep reading

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